Prof. Emily M. Bender(she/her)
emilymbender@dair-community.social
Finally had a moment to read this statement from the FTC and it is 🔥🔥🔥
https://www.ftc.gov/business-guidance/blog/2023/02/keep-your-ai-claims-check
A few choice quotes:
>>
1
5
0
Prof. Emily M. Bender(she/her)
emilymbender@dair-community.social"But one thing is for sure: ["AI" is] a marketing term. Right now it’s a hot one. And at the FTC, one thing we know about hot marketing terms is that some advertisers won’t be able to stop themselves from overusing and abusing them. "
https://www.ftc.gov/business-guidance/blog/2023/02/keep-your-ai-claims-check
>>
1
0
0
Prof. Emily M. Bender(she/her)
emilymbender@dair-community.social"Your performance claims would be deceptive if they lack scientific support or if they apply only to certain types of users or under certain conditions."
https://www.ftc.gov/business-guidance/blog/2023/02/keep-your-ai-claims-check
>>
1
0
0
Prof. Emily M. Bender(she/her)
emilymbender@dair-community.socialIn that connection see:
https://twitter.com/emilymbender/status/1632049546527383552
And especially:
https://twitter.com/timnitGebru/status/1632188168949878784
>>
1
0
0
Prof. Emily M. Bender(she/her)
emilymbender@dair-community.social"Are you promising that your AI product does something better than a non-AI product? [...] You need adequate proof for that kind of comparative claim, too, and if such proof is impossible to get, then don’t make the claim."
https://www.ftc.gov/business-guidance/blog/2023/02/keep-your-ai-claims-check
>>
1
0
0
Prof. Emily M. Bender(she/her)
emilymbender@dair-community.social"You need to know about the reasonably foreseeable risks and impact of your AI product before putting it on the market. If something goes wrong – maybe it fails or yields biased results – you can’t just blame a third-party developer of the technology."
https://www.ftc.gov/business-guidance/blog/2023/02/keep-your-ai-claims-check
>>
1
0
0
Prof. Emily M. Bender(she/her)
emilymbender@dair-community.social"Does the product actually use AI at all? If you think you can get away with baseless claims that your product is AI-enabled, think again."
https://www.ftc.gov/business-guidance/blog/2023/02/keep-your-ai-claims-check
>>
1
0
0
Prof. Emily M. Bender(she/her)
emilymbender@dair-community.socialThat last one is particularly interesting given this from the start of the blog post:
"And what exactly is “artificial intelligence” anyway? It’s an ambiguous term with many possible definitions. It often refers to a variety of technological tools and techniques that use computation to perform tasks such as predictions, decisions, or recommendations. But one thing is for sure: it’s a marketing term."
https://www.ftc.gov/business-guidance/blog/2023/02/keep-your-ai-claims-check
>>
1
0
0
Prof. Emily M. Bender(she/her)
emilymbender@dair-community.socialI wonder: Would someone who wanted to advertise that their product is "AI powered" or whatevs have to actually define what they mean by "AI"? And how prominent would that definition have to be in their ad copy?
>>
1
0
0
Prof. Emily M. Bender(she/her)
emilymbender@dair-community.socialIn sum: I'm really glad to see the FTC putting down this marker, and it gives me hope that there is scope for reining in some of abuses done in the name of building/selling "AI" using existing regulation --- while we work out what further regulation is needed.
1
0
0
As a layman, I am finding it challenging to connect OpenAI product description, the related pricing and content on safety and responsibility with the blog titled “Keep your AI claims in check”.
Apparently OpenAI seems have covered the turf well to sell the hype.
Keep your AI claims in check has been written by an attorney. It may require legal expertise to validate the claims made by OpenAI.
0
1
0